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Loading...Re-engineering of Products and Processes
How to Achieve Global Success in the Changing Marketplace
Federico Rotini, Yuri Borgianni, Gaetano Cascini
Contents
1 Introduction 1
1.1 Generalities of the Reengineering Strategies . 1
1.1.1 Redesigning Business Processes 1
1.1.2 Rethinking Products and Business Models . 3
1.2 Classes of Reengineering Problems . 5
1.2.1 Class of Problems #1: Organize a New Process
to Overcome Market Boundaries 6
1.2.2 Class of Problems #2: Individuate the Bottlenecks
that Generate the Loss of Competitiveness . 7
1.2.3 Class of Problems #3: Build the Value Profiles
of Innovative Products . 8
1.3 Brief Review of Tools and Methods Available in Literature 9
1.3.1 Process Reengineering . 10
1.3.2 Product Reengineering . 14
1.3.3 Summary of the Open Issues Within Product
and Process Reengineering 21
1.4 Purpose of the Book . 21
References 23
2 IPPR Methodological Foundations 29
2.1 Introduction . 29
2.2 The Logic and the Structure of IPPR: Steps, Activities
and Outcomes 30
2.2.1 Performing Information Gathering for IPPR 32
2.2.2 Process to Problem Phase 33
2.2.3 Problem to Ideal Solution 38
2.2.4 Ideal Solution to Physical Solution 43
2.3 Summary of IPPR Flow of Activities 45
References 46
ix3 IPPR Implementation 47
3.1 Introduction . 47
3.2 Implementation of the ‘‘Process to Problem’’ Phase 47
3.2.1 Multi-Domain Process Modeling Technique
for Classes of Problems #1 and #2 49
3.2.2 Tools for Product Information Elicitation 53
3.2.3 Product Modeling 65
3.3 Implementation of the ‘‘Problem to Ideal Solution’’ Phase . 70
3.3.1 Performing the Identification of What Should
be Changed in the Process 70
3.3.2 Performing the Identification of What Should
be Changed in the Product 77
3.4 Implementation of the ‘‘Ideal Solution to Physical
Solution’’ Phase . 80
3.4.1 Guidelines for the Selection of the Process
Redesign Tools 80
3.4.2 Guidelines for the Selection of Product
Redesign Tools 84
References 85
4 Application of IPPR to the Reengineering Problems of Class 1 . 87
4.1 Introduction: The Italian Industry of Woody Bio-Fuel 87
4.2 General Overview of the Business Process 87
4.3 Application of IPPR 89
4.3.1 Process to Problem . 89
4.3.2 Problem to Ideal Solution 98
4.3.3 Ideal Solution to Physical Solution 102
4.4 Discussion of the Outcomes 104
References 105
5 Application of IPPR to the Reengineering Problems of Class 2 . 107
5.1 Introduction: The Italian Accessible Fashion
Footwear Industry . 107
5.2 General Overview of the Business Process 108
5.3 Application of IPPR 110
5.3.1 Process to Problem . 110
5.3.2 Problem to Ideal Solution 118
5.3.3 Ideal Solution to Physical Solution 125
5.4 Discussion of the Outcomes 127
References 128
6 Application of IPPR to the Reengineering Problems of Class 3 . 129
6.1 Introduction: Overview of the Hairstyling Sector 129
6.2 Main Features of the Professional Blow Dryers . 130
x Contents6.3 Creating New Value Profiles Through IPPR . 131
6.3.1 Product Information Elicitation and Modeling
for a Professional Blow Dryer . 131
6.3.2 Building a New Profile and a Preliminary Conceptual
Idea for a Professional Blow Dryer 136
6.4 Survey and Discussion of the Results 139
References 141
7 Discussion and Concluding Remarks . 143
7.1 Introduction . 143
7.2 IPPR: Achievements and Open Issues . 143
7.3 Reliability of IPPR 146
7.4 Final Considerations . 147
Appendix A: The IDEF0 Model . 149
Appendix B: The EMS Model 153
Appendix C: The Model of the Theory of Constraints (TOC) . 155
Appendix D: The System Operator 157
Appendix E: The Kano Model of Customer Satisfaction . 159
Index 163
Index
B
Bio-fuel, 87–88
Blue Ocean Strategy, 29, 70
Business model, 4, 17–18
Business Process, 1–3, 30–31, 34, 43, 50, 58,
73
Business Process Reengineering, 1, 3, 12, 29
C
Classes of reengineering problems, 5–6, 39
Correlation coefficients, 55, 59, 90, 96, 98, 117
Costs, 5, 7, 13, 15, 99–101, 104–105, 108, 121
CRs checklist, 55–56, 65, 116
Customer dissatisfaction, 72, 119–120, 159
Customer requirements, 37
Customer satisfaction, 5, 7, 9, 15, 38, 71, 120,
159–160
D
Decision Support, 12, 75–76
E
Elapsed times, 40–41, 73, 121
Element Name Value, 52, 90–91
Eliminate-Raise-Reduce-Create, 77–78
EMS, 50–51, 144, 153
F
Functional Features, 56, 58, 79, 132, 134
H
Hair dryer, 130, 132, 134, 138–139
Harmful effects, 41, 73
I
IDEF0, 50, 113, 149–151
Ideality, 38
Integrated Product and Process Reengineering,
vi
K
Kano model, 66, 68, 159–160
L
Lifecycle System Operator, 55, 61–64, 133
M
Multi-domain process modeling, 49
N
New Product Development, 1, 15, 18, 29
New Value Proposition, 5, 42, 140, 146
New Value Proposition Guidelines, 77–78,
136
O
Overall Value, 41, 71, 74, 101–102, 122
P
Pellet, 88–90, 96
Perceived value, 31, 37, 98, 118
Phase Customer Dissatisfaction, 39, 72
Phase Customer Satisfaction, 39, 72
Phase Overall Satisfaction, 39, 71, 98–99,
119–121
POS versus RES Assessment Chart, 71, 101,
122
Process model, 35, 58–59, 73
Process modeling, 49, 144, 150
Process phases, 35, 55, 74, 76
Product Lifecycle, 1, 9, 22, 55
Product modeling, 49, 117–118
Q
Quick Response, 126–127
R
Raise, 19
Reduce, 19
Re-engineering problems, 5–9
Relevance index, 66, 72, 99
Resources consumption, 100–101, 119
T
Time spent, 73
TOC, 51, 144, 155–156
TRIZ, 44–45, 137, 157–158
U
Undesired effects, 52, 57, 81
V
Value, 2
Value Assessment Chart, 48, 76
Value bottlenecks, 8, 31, 38
Value Engineering, 5, 11, 39, 144
Value indexes, 43, 123, 145
Voice of the Customer, 42, 66, 146
W
Wood chips, 88, 92, 103
Wood pellet, 101–102, 105
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